For leadership teams
Get Buy-In
on Camera
A one-day engagement with Howard Whiteson.
Your leadership team lives on camera now. Investor updates. Town halls. Client pitches over Zoom. The all-hands video that half the company watches twice.
And almost nobody has ever been taught how to do it.
Not slides. Not messaging. The actual craft of being watched, believed, and said yes to: what the camera picks up in the first twelve seconds, and what to do about it.
The results this buys: pitches that win. Investor updates that build confidence rather than merely report. Town halls people watch to the end. Leaders who stay composed under the difficult question, hold their ground in a negotiation, and get noticed for it. When Apple China engaged me, that is what their managers wanted: to lead visibly, to handle the hard moments, and to be recognised and promoted for how they showed up.
Who is teaching this
Fifty years on stages and screens. Fifty years in professional sales.
I worked alongside Pierce Brosnan and Anthony Hopkins. I acted and improvised alongside BAFTA winning actors in The Murder of Stephen Lawrence, and Nancy Banks Smith gave the work a favourable review in the Guardian. I also built a seven figure wealth management practice from a cold start in Shanghai.
Apple China engaged me twice to train their senior managers in charismatic communication.
I once fooled the late Michael Jackson with a card trick, using an actor's preparation principles and some clever finger flinging. I'll tell you that story on the day.
What happens in the room
One day. Up to twelve people. No slides, and nobody sits still for long.
Your team works through the preparation methods actors use before a camera rolls: the body, the voice, and the one true thought. Everyone practises on their real material, the investor update they actually have to give, the pitch they actually have to make, on camera, with playback.
In the afternoon we work under pressure: the difficult question, the pushback, the negotiation moment, handled live using the improvisation craft I learned on largely unscripted film sets.
They watch themselves change during the day. That is not a figure of speech. The before and after is visible to everyone in the room, which is why it holds.
They leave with a preparation ritual they can run in three minutes before any camera, any stage, any room that matters.
The practical part
EUR 12,000
One day, on site or on Zoom. Plus travel where applicable.
Smaller formats available: a 90 minute session for a leadership offsite, or ongoing direction for individual executives ahead of specific high stakes appearances.
Fifteen minutes decides whether this fits your team.
Email me, or message me on LinkedIn. I answer personally. It's rather the point.
Email Howard