The Crucible
Where expertise becomes
impossible to ignore.
A small weekly working group for experienced professionals who are done with generic advice and want specific, practical help.
Apply for a place
What The Crucible is
Most experienced professionals reach a point where something stops working as it should.
Not because the work lacks depth. Not because they are not capable. But because something in how that work is expressed is not quite landing.
The instinct at that point is to do more. More content. More outreach. More explanation. But effort applied in the wrong place rarely produces the right result.
The Crucible is where you find out exactly where the effort should go. In a room with other people who are serious about the same question.
This is not a course you consume. It is a working group you participate in. There is no fixed curriculum because the work is driven by what is actually happening for the people in the room.
We meet weekly, in a group of ten to twelve. Sessions run approximately ninety minutes.
Sometimes that means working directly on one person's specific situation. Sometimes it means following a line of thinking that the group needs to explore. Sometimes someone arrives with something pressing and we go there immediately. Sometimes the wins from the previous week deserve the full room's attention.
What stays constant is the quality of the attention, the experience in the room, and the commitment of the people in it.
Many members arrive through Get Clients on Camera: the workshop first, then the laser coaching, then this room, where the method becomes weekly practice.
· Each session ·
Ninety minutes. No fixed agenda. Driven entirely by what the room needs.
Howard may teach on a topic that has surfaced during the week. The group may spend the session on one person's live situation. A member may arrive with something that changes the direction of the whole conversation.
Wins are always celebrated. Real problems are always worked on directly. But the format bends to what is actually needed, not to a predetermined structure.
This is what fifty years of reading a room looks like in practice.
What this produces
Gabrielle had been trying to sell an online programme for months.
She had the expertise. She had the content. She had the audience. But something in the way she was presenting it was not converting.
Inside The Crucible, we worked directly on her sales conversation. Not the script. The diagnostic: what she was asking, when, and in what sequence.
Within a few weeks of working on the diagnostic in the group.
That is what working on real situations in real time produces. Not theory applied later. The thing itself, worked on directly, in front of people who can see what you cannot.
River Mondego, Portugal
Who this is for
You should bring real expertise and a practice you are actively building.
Right for The Crucible
Experienced coaches, consultants, and professionals with genuine expertise. Willing to work openly, share real situations, and contribute to others as much as you draw from them. Done with generic advice.
Not right for The Crucible
People at the very beginning of their practice who have not yet worked with clients. People looking for a course to consume rather than a group to participate in. People who want a template.
The commitment
Monthly. No long-term contract required. Places are limited to keep the group small enough to work properly. We ask for regular attendance because the group depends on continuity.
How to know if it is right
Send a short message about where you are in your practice and what you are working on. If it sounds like a fit, we will have a short conversation before confirming your place. No sales call. No pressure.
Investment
One fixed price. No upsells. No tiers.
Per month · Cancel anytime
Send a short note about where you are in your practice and what you are working on. If it sounds like a fit, we will arrange a short conversation before anything else.
Send a message to apply[email protected] · I read these myself.