Despite being charming, relaxed, and exuberant about your work in everyday life, the moment that red camera light blinks, you feel like a rabbit in the headlights. All your natural expertise seems to vanish as a sweat breaks out and you flush with that awful, gut-wrenching imposter syndrome...
Or maybe this sounds more familiar: you've pushed through the initial fear and you're making videos, but goodness, it's exhausting. Every recording feels like starting from scratch - hours of script preparation, battling tech and editing for loner than Spielberg, all for minutes of content that still doesn't seem to capture your true expertise. You know you're better than this...
Here's another possibility - you've created a solid process and you're putting out professional content that gets results. But (and be honest here), when you watch industry leaders communicate with such natural flow, don't you wonder - how on earth do they make it look so effortless while you're still tied to scripts and structured formats?
Listen, we both know that video is essential for:
Those course modules you need to create
The social media presence your business demands
Sales videos that could multiply your impact
Zoom meetings where presence equals influence
The YouTube channel that should rightly showcase your expertise
(And yes, I spotted you considering hiring your nephew who 'does TikTok' - we really need to talk about that.)
Trust me, the hesitation makes perfect sense. You wonder what colleagues might think. You worry about criticism. Ideas flow freely in conversation, but faced with recording, your mind goes blank. You hear yourself speaking and think "Who IS that person?"
Want to know something surprising? Even with 40 years of professional acting experience, working alongside legends like Anthony Hopkins and Michael Jackson, I found myself in exactly this position when I started creating videos for my own business. No crew, no director, no script - just me and that unblinking camera lens.
Here's the breakthrough that changed everything:
This isn't about following formulas, standing straight, or plastering on a smile. Not even close. It's about uncovering your natural screen presence using professional performance techniques that have worked on the world's most demanding stages and screens.
The 7 Persona Framework emerged from real stage and screen experience - not from marketing textbooks. Now I create 20 videos in under hour, am currently sharing 100 videos in 100 days, and coach professionals worldwide, including executives at Apple.
The journey to camera command starts with understanding your natural performance persona. Just like every great actor knows their type before mastering their craft, you need to discover yours before building your on-camera presence.
Take the first step: a free 10-minute assessment that reveals your natural screen presence and opens the door to professional performance techniques you won't find anywhere else: