Command The Camera
Without Scripts, Stress or Studio Tricks
Discover your on‑camera persona and unlock the presence that AI can’t replicate
You're brilliant in real life. So why does your genius seem to simply vanish whenever you hit that red record button?
The answer isn’t more editing, fancy prompts, or better lighting.
It’s discovering how you best show up on camera, and how to let that presence shine.
You’re charming in meetings, insightful over coffee, quick-witted at lunch. But the moment you get in front of the camera, something inside shifts. You freeze, you overthink, you try to “perform” and end up sounding nothing like your vibrant self.
Or maybe you’ve already pushed through the awkward phase but it’s draining. Every new video feels like reinventing the wheel: a ton of prep, endless tech, and hours of your time - and after all that, your video still doesn’t sound like the best version of you.
Even if you feel confident and have a capable presence on camera, you still wonder:
“Why don’t I sound as natural as those industry leaders? What secret am I missing?”
🎭 Enter The 7 Persona Framework
After 40+ years as a stage and screen actor, and now coach to CEOs, coaches, and creatives, I discovered this simple truth:
Camera command isn’t about “being confident” at all.
In fact, it’s about knowing your performance type. Your unique, irreplaceable communication DNA. What I call your persona.
Because every great actor knows their persona - inside out, upside down. And so should every great entrepreneur and business professional.
That’s precisely why I created:
The 7 Persona Framework
A tightly-focused process that shows you how to unlock and enhance your presence, in your inimitable way, with zero gimmicks, zero formulas, and zero need to “act”.
📈 What Happens When You Know Your Persona:
✅ You record faster, and suffer less overthinking
✅ You stop hiding behind scripts and start shining with spontaneity
✅ You learn to trust your method to consistently show up as the best version of you
✅ You actually enjoy showing up - and have fun on video! (Imagine...)
🔥 Your First Step
Take the free 5-minute assessment that reveals your natural screen persona, and get tailored insights on how to harness it immediately.
Want my professional eyes on your performance right now?
We'll identify where your persona is blocked and how to get you filming in flow.
Professionals worldwide, from Apple execs to solo creators, trust this method.
“Before working with Howard, I hated looking at myself on camera. Now I feel like I can finally say what I want to say, and be seen.”
Margo Mansfield, (secured $40K after coaching)
“This is the most human-centered video coaching I’ve ever experienced. I can’t unsee how powerful Howard's work is.”
– Gord Isman, YouTube Advisor (achieved best ever retention rate on YouTube)
Perfect for passionate creators, introverts, or if you're simply unsure how you can best “come across” on camera.
Best option if you already know video is the key to your business success, and you’re ready to commit to showing up powerfully.